I love the fast-paced "learn and iterate" mentality that comes with working at a startup. At Palolo, when we realized our product name wasn’t resonating as strongly with our audience as we’d hoped, we saw it as a strategic opportunity to rebrand and reconnect. As the person leading our product, content, and marketing initiatives, I stepped up to oversee the rebranding project from concept to completion.
As project manager, I defined deliverables and coordinated efforts across sales, engineering, and customer support. Collaborating with our client-facing teams, I helped develop a detailed communications strategy that included a blog announcement, email outreach, and in-app messaging to seamlessly bring our new brand to life. I also partnered closely with our engineers to orchestrate the go-live plan, assisting with QA and updating DNS records.
One of the results I'm most proud of is the redesigned marketing website, a project I owned and completed independently. Seeing our brand come to life as Exhale was incredibly rewarding and one of my favorite projects to date.
