For this project, I took the lead in creating Exhale's first case studies to highlight the success stories of our early adopters. Combining research, content creation, and design skills, the end result was a polished and reusable asset for sales and marketing.
I began by coordinating with the Sales team to identify and interview several key clients, gathering insights about their unique challenges and how Exhale met their needs as business owners. I worked with company leadership to develop and revise each case study, and designed a versatile case study template in Webflow so it'd be easy to streamline future content creation.
The completed case studies were published on the company’s website, showcasing Exhale's versatility and establishing credibility with potential customers.
